George Rewards Loyalty Scheme at Asda

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In March 2019, Asda introduced a trial for a new loyalty scheme called George Rewards.

To date (January 2020) the website still states that the scheme is in trial mode – so I’m not sure how long they’ll continue it but there’s no harm in joining now!

Unfortunately, this loyalty scheme only applies to online purchases at George and not your regular grocery shopping at Asda.

However, you could still benefit from the scheme if you shop online at George. I personally, like to shop their baby clothing sales and occasionally their home-wares.

Even though I don’t shop there too often, I have joined the scheme anyway as there are lots of ways to collect points outside of just shopping.


What is the George Rewards Scheme?

Sign up to George Rewards and you will collect points against every online purchase.

These points can then be redeemed to unlock offers – such as 25% off knitwear or 25% off shoes.

For every £1 you spend, you’ll receive 1 point (excluding delivery charges) but there are other ways to earn George Rewards points too.

If you already have a George account you don’t need to register separately, you can just click ‘opt in’ on the George Rewards homepage.

You’ll receive a bonus of 100 points when you sign up.

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How Do You Earn George Rewards Points?

On the face of it, it seems a bit of a rubbish scheme when you consider you earn 1 point per £1 spent – as the offers available to unlock cost between 100 and 400 points and points expire a year after the month in which you earned them.

I know I wouldn’t spend £400 in a year with George to access a 25% discount, so is it worth bothering?

Well as I stated earlier you’ll get a bonus of 100 points when you sign up but there are also other ways to earn and to increase the points available on any purchase you make.


Writing a Review

When you write a review, you will receive an additional 20 points.

How much you earn from this avenue will depends on your purchase history as it appears you can only write a review on products you have bought.

Log in to George Rewards, click on Earn Points, then Write a Review and you’ll access a page similar to the above which shows you the products available for you to review.

You have 6 months from when you made your purchase to leave your review.

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Adding Your Birthday

A nice quick and easy 20 points.

Just tell them your birth month and day and the points will be added to your account.

They don’t require your year of birth.

Using Click and Collect

As I mentioned earlier 1 point per £1 isn’t a great deal, particularly if like me, you rarely place an order for over £30!

However, if you opt to Click and Collect your order instead of home delivery, you’ll get an extra 25 points.

If you choose a longer click and collect window you can collect even more points, up to an extra 150.

Placing an Order Between 12am-12pm

I’m not really sure of the intention behind this one but if you place an order between midnight and midday you’ll get an extra 10 points.

It feels almost unethical to me as it’s encouraging shopping in the small hours – which a lot of people actually get themselves into trouble with.

But I suppose if you’re planning to make an order anyway, do it in the morning and bag your bonus points.

Referring a Friend

You can earn extra points when you refer a friend to join George Rewards.

You’ll get 50 points when your friend signs up and then a further 150 points when they place an order.

The referral programme is capped at 5 friends.

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How Do You Spend George Rewards Points?

When you have collected enough points, you’ll be able to redeem them against Rewards.


Unlocking your George Rewards

Log in to your George Rewards account and click ‘unlock rewards’.

You’ll then be shown the range of available awards, each with an expiry date displayed underneath.

To redeem, click on your chosen offer and a window with more detail will appear, you can then click redeem and activate the offer.

When you shop, eligible items will have a yellow offer bubble next to them and when you go to the checkout your discount will be applied automatically.

If you don’t use your offer in the timescale stated, your points will be re-credited to your balance.

Sale Items

Although you can collect points on sales item purchases, you cannot redeem rewards and use in conjunction with items already on sale.

Overall Thoughts on the George Rewards Scheme

Though I don’t think it’s a particularly generous scheme, it’s worth joining if you do shop online.

I regularly see parents recommend George school uniform etc, so if you purchase your kid’s gear from there you probably spend quite a bit of money each year, so it would be worth collecting the points.

I definitely don’t think it’s one of the better loyalty schemes, but as it’s still in it’s trial phase maybe they’ll bring in money-off coupons and expand the scheme, who knows?!

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